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Details about  Global Remix: The Fight for Competitive Advantage, Scase, Prof Richard Hardback

Global Remix: The Fight for Competitive Advantage, Scase, Prof Richard Hardback

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Item specifics

Condition:
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff ... Read moreabout the condition
Author:

Richard Scase

Publication Year:

03/11/2006

Subject:

Management, Business, Economics & Industry

Format:

Hardback

Subject 2:

Management & Business: General

Language:

English

ISBN:

9780749448714

EAN:

9780749448714

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Detailed item information

Description
Offers an overview of major global economic trends and how they impact upon both businesses and the everyday lives of their employees. This title combines a discussion of macroeconomic trends and their impact on corporate strategy with a study of how they affect individual lifestyles.

Key Features
Author(s)Richard Scase
PublisherKogan Page Ltd
Date of Publication03/11/2006
Language(s)English
FormatHardback
ISBN-100749448717
ISBN-139780749448714
GenreManagement & Business: General

Publication Data
Place of PublicationLondon
Country of PublicationUnited Kingdom
ImprintKogan Page Ltd
Content NoteIllustrations

Dimensions
Weight496 g
Width162 mm
Height241 mm
Spine17 mm
Pagination192

Description
Table Of Contents1 Global appetites, local tastes If you want to see the future look East Say 'namaste' and 'ni hao' to two billion potential customers Why you need a personal touch in global markets Clustering: how to get by with a little help from your rivals 2 Is your company doomed -- at least in its present form? Forget global, think 'transnational' The ongoing war for talent Hold tight and harmonize Corporate creativity: why it takes more than beanbags and Frappuccino Weird, extrovert, non-conformist: meet your ideal employee 3 Hunting, farming and fulfilling future talent Welcome to the age of the entrepreneur Where to find the West's emerging talent Why business is now a women's world Turning companies into talent farms Earning staff commitment in a disloyal world Appealing to hearts and minds, as well as wallets 4 Too many managers and not enough leaders Tomorrow's leader: more than just a manager in tights and a cape 'You must be the change you wish to see in the world' The need for pervasive leadership How leaders create creators How to lead your company through continual change Are leaders born, or are they made? 5 Young Asia meets the Old West: key demographics will change your markets People power: why Asia's population trends are everyone's business Good, bad and ugly trends in the Old West Why mass migration needs a rebrand Independent living: the West's most influential export What liberation and loneliness mean for business Kissing the personal/professional divide goodbye 6 Hello to lifestyle tribes and what they can do for your business Why traditional market segments are past their sell-by date Why the world's big spenders are now women The Me, Me, Me Generation: disoriented, desperate and disloyal What is a lifestyle tribe? Born tribal: why ethnic minorities represent a huge growth opportunity Can any marketing really get through to lifestyle tribes? Move over CRM, here comes CMR (customer-managed relations) Why consumers are increasingly spending from the heart 7 The politics of tomorrow and what it means for business Is your worldwide workforce safe from terrorism? Political risk: a quick tour of the developing world The changing role of national governments Political pitfalls: the global issues set to distort free trade Can corporate governance really go global? 8 Global remix: the new corporate playlist Tackling uncertainty and risk Coping with sky-high energy and commodity prices Reinventing the global and multinational corporation -- towards the globally integrated enterprise (transnational corporation) Managing mergers and acquisitions Creating cafe corporations -- the route to creativity, innovation and corporate reinvention Leveraging leadership and mucking-out management Facing a future of small firms Getting to grips with the iPod generation -- great talent but not as we know it Understanding the corporate strangers -- coping with fear in an age of terror Marketing for new markets -- out with the old categories
Author BiographyProfessor Richard Scase is author of the highly influential Britain 2010: The Changing Business Landscape and Living in the Corporate Zoo. He is one of the UK's leading business strategists and an authoritative business forecaster of scenarios for this century. He was voted by Personnel Today as one of the top ten most influential people in Britain on management. As an academic Richard has held appointments at universities worldwide including University of Kent, Beijing University, Tilburg University, London Business School, the University of Auckland and Monash University. An experienced speaker he lectures to corporate and political leaders, management and professional bodies worldwide. Always at the cutting edge of new theories, he is a frequent contributor to TV and radio programmes. He has a regular column in Business Voice and also co-presents with former US Secretary of State Madeleine Albright, business guru Tom Peters and ex-GE CEO Jack Welch.

Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.

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Global Remix: The Fight for Competitive Advantage
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Category: Books
ISBN: 0749448717
Title: Global Remix: The Fight for Competitive Advantage
Author: Scase, Prof Richard
SKU: GOR004417848
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World of Books was founded in 2005, recycling books sold to us through charities either directly or indirectly. We offer great value books on a wide range of subjects and we have grown steadily to become one of the UK's leading retailers of second-hand books. We now ship over two million orders each year to satisfied customers throughout the world and take great pride in our prompt delivery, first class customer service and excellent feedback.

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