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Guanxi - 9780789012890 - Picture 1 of 1

Guanxi: Relationship Marketing in a Chinese Context by Thomas Leung, Y.H. Wong, Erdener Kaynak (Hardcover, 2001)

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ISBN-13: 9780789012890, 978-0789012890. case studies of guanxi in action. step-by-step instructions for building guanxi. Format: Hardback. Author(s): Erdener Kaynak, Y.H. Wong, Thomas Leung.