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Iron Fists: Branding the 20th-Century Totalitarian State by Steven Heller (Paperback, 2011)

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Product Information

Iron Fists: Branding the 20th-Century Totalitarian State is the first illustrated survey of the propaganda art, graphics, and artefacts created by the totalitarian governments of Nazi Germany, Fascist Italy, the USSR, and Communist China. The iconography produced by these regimes is universally recognized as their brands : the swastika and aggressive typography of Hitler s Germany, Mussolini s streamlined Futurist posters and Black Shirt uniforms, the stolid Social Realism of Stalin s USSR, and Mao s Little Red Book and ceramic figurines from the Cultural Revolution. Written by the eminent designer and design historian Steven Heller, who has long collected two- and three-dimensional examples from this period, Iron Fists focuses on graphic materials such as typefaces, logos, posters, advertisements, children s books, flags, and medals. As Heller explains, Mussolini fancied himself an art director and the Nazis had a sophisticated graphic program, featuring Hitler as logo, that is remarkably similar to modern corporate identity systems. Heller also explores the meaning of color systems (each dictatorship had a distinctive palette), the development of regime-specific typefaces, and even the slogans used to both rally and terrorize the populace. Delving into the history of once-innocent antecedents in heraldry, color symbolism, and sacred and secular symbols, he demonstrates how these elements were put to disturbingly effective use in selling the totalitarian message.

Product Identifiers

Publisher
Phaidon Press LTD
ISBN-13
9780714861098
eBay Product ID (ePID)
97803982

Product Key Features

Book Title
Iron Fists: Branding the 20th-Century Totalitarian State
Author
Steven Heller
Format
Paperback
Language
English
Publication Year
2011
Number of Pages
224 Pages

Dimensions

Item Height
290mm
Item Width
250mm

Additional Product Features

Title_Author
Steven Heller
Country/Region of Manufacture
United Kingdom

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Iron Fists: Branding the 20th-Century Totalitarian State by Steven Heller (Paperback, 2011)

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