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Strategic Marketing for Libraries: A Handbook by Victoria L. Young, Elizabeth J. Wood (Hardcover, 1988)
Price:
£98.49
Free postage
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30 days return. Buyer pays for return postage.
Condition:
Wood does an excellent job of explaining complicated marketing concepts and providing real-life examples. The title of this book straddles its two parts very nicely. "The title of this book straddles its two parts very nicely.