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Details about  No Bullshit Social Media

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No Bullshit Social Media
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28 Jul, 2014 08:59:46 BST
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UK, United Kingdom


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Last updated on  26 Jul, 2014 09:24:41 BST  View all revisions
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Item specifics

New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's ... Read moreabout the condition

Erik Deckers, Jason Falls

Publication Year:



Management, Business, Economics & Industry



Subject 2:

Sales & Marketing





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Detailed item information

Key Features
Author(s)Erik Deckers, Jason Falls
PublisherPearson Education (US)
Date of Publication01/09/2011
GenreSales & Marketing

Publication Data
Country of PublicationUnited States
ImprintQue Corporation,U.S.
Content NoteIllustrations

Weight494 g
Width158 mm
Height233 mm
Spine21 mm

Table Of ContentsIntroduction... 1 Part I: Social Media Is for Hippies. Social Media Marketing Is for Business. Chapter 1: Ignore the Hype. Believe the Facts. 9 Social Media and the Hype Cycle 11 The Problem with What Social Media Purists Preach 15 But Asking About ROI Is Asking the Wrong Question 16 Seven Things Social Media Marketing Can Do for Your Business 19 1. Enhance Branding and Awareness 19 2. Protect Brand Reputation 20 3. Enhance Public Relations 21 4. Build Community 21 5. Enhance Customer Service 22 6. Facilitate Research and Development 23 7. Drive Leads and Sales 23 When You Add Marketing, It's About Business 24 Endnotes 25 Chapter 2: It's Not Them; It's You! 27 Today's Consumer Is Different.You're Still the Same Old Dinosaur 29 You Never Controlled Your Message 31 If Social Media Can Help Overthrow a Government, What Will It Do to a Company? 32 It's Not About Being on Social; It's About Being Social 34 If You Don't Trust Your Employees, You Hired the Wrong People 36 Don't Blame It on IT, Compliance, or Legal 38 Social Media Doesn't Violate Company Policy. People Violate Company Policy 39 So What Can You Do with Social Media? 40 The Ball Is in Your Court 41 Endnotes 42 Chapter 3: Your Competition May Have Already Kicked Your Ass 43 Your Audience Doesn't Trust You Anymore, Anyway 45 Go Ahead, Buy an Ad 47 But We're a B2B Company; We Don't Count 48 Destroy Your Printer 49 The Shipping Industry Goes Social 50 But It Doesn't Have to Be That Complicated 50 Do You Want to Be Greg Tackett or His Competition? 51 Endnotes 52 Chapter 4: Here's the Secret: There Is No Damn Secret! 55 Social Media Marketing Is Not About Technology, It's About Communication 56 Tools Change; the Need for Messaging Won't 57 Social Media Is Not an Advertising Medium, but Social Platforms Can Be 58 This Ain't Rocket Surgery 61 Starting in Social Media Is Like Asking an Investor for Money 61 Social Media Marketing Is About Planning and Measuring 64 Five Mind-Set Shifts That Make Successful Social Media Marketing Managers (and One Caveat) 65 Part II: How Social Media Marketing Really Works Chapter 5: Make Some Noise: Social Media Marketing Aids in Branding and Awareness 71 Your Brand Is What the Community Says It Is 73 Traditional Marketing and Its Metrics Have Lied to You for Years 77 Why We Can't Measure Traditional Marketing and PR 78 Why We Can Measure Social Media 79 Compare Costs Between Social Media and Traditional Media 81 What Traditional Marketing Costs 82 What Social Media Marketing Costs 83 The 500 Million Water Coolers Are Now One Big One 84 Putting Metrics Around Branding and Awareness 86 Endnotes 89 Chapter 6: It's Your House: Social Media Marketing Protects Your Reputation 91 What Is Crisis Communication ? 95 You Just Can't Wait for Traditional Media to Catch Up or Get It Right 96 When You Don't Listen or Respond, You Get Chi-Chi'd 98 Six Steps for Dealing with Detractors 100 But It's Not Always About the Negative 101 Protecting Your Reputation Has a Technology Side, Too 102 Putting Metrics Around Protecting Your Reputation 104 Endnotes 107 Chapter 7: Relating to Your Public: Social Media Marketing and Public Relations 109 Public Relations Is Not Only About the Mainstream Media Anymore 112 Journalists Are Using Social Media, Too 115 Social Media Lets PR Skip the Gatekeepers and Editors 116 Quit Waiting for Traditional Media to Catch Up 117 Avoiding the Filter of the Traditional Media 118 The New Media Relations Landscape 119 Crisis Communication Starts Months Before You Have a Crisis 122 Dealing with Detractors 123 Putting Metrics Around Public Relations 125 Endnotes 127 Chapter 8: The Kumbaya Effect: Social Media Marketing Builds Community 129 Understanding Different Types of Communities 133 There's More to Building Community Than Just Making Friends 135 Measuring Community 136 You Can Ev
Author BiographyJason Falls is a consultant, speaker, strategist, and thinker in the world of digital marketing and social media. He is the owner of Social Media Explorer, a social media consulting service, as well as Exploring Social Media, a learning community. He works with corporate clients, developing and managing their social media and PR strategies. He is a highly sought-after speaker, traveling around the country to speak to various trade associations, conferences, and corporate groups. Erik Deckers is the co-owner and vice president of creative services of Professional Blog Service, a ghost blogging and social media agency. His company works with both small businesses and large corporations. Erik has been blogging since 1997, and he speaks widely on social media topics for personal branding, business, crisis communication, and citizen journalism. He is also a newspaper columnist and award-winning playwright.

Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.

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ISBN-10: 0789748010

Business seller information

Arkwright Books
VAT number: GB 993855749
Print version

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