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Details about  Putting the Public Back in Public Relations, Brian Solis, New Book

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Putting the Public Back in Public Relations, Brian Solis, New Book
Putting-the-Public-Back-in-Public-Relations-Brian-Solis-New-Book
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Item condition:
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11 Oct, 2014 08:43:06 BST
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310931938532
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Last updated on  02 Oct, 2014 22:24:42 BST  View all revisions
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Item specifics

Condition:
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's ... Read moreabout the condition
Author:

Brian Solis, Deirdre Breakenridge

Publication Year:

19/02/2009

Subject:

Management, Business, Economics & Industry

Format:

Hardback

Subject 2:

Sales & Marketing

Language:

English

ISBN:

9780137150694

Detailed item information

Key Features
Author(s)Brian Solis, Deirdre Breakenridge
PublisherPearson Education (US)
Date of Publication19/02/2009
Language(s)English
FormatHardback
ISBN-100137150695
ISBN-139780137150694
GenreSales & Marketing

Publication Data
Place of PublicationUpper Saddle River
Country of PublicationUnited States
ImprintFinancial TImes Prentice Hall
Content NoteIllustrations

Dimensions
Weight598 g
Width162 mm
Height235 mm
Spine25 mm
Pagination352

Description
Table Of ContentsForeword by Guy Kawasaki xv Preface: The Socialization of Media and PR 2.0 xvii Introduction: Social Media = The Reinvention of Public Relations 1 Part I The True Value of New PR Chapter 1 What's Wrong with PR? 7 Chapter 2 PR 2.0 vs. Public Relations 23 Chapter 3 PR 2.0 in a Web 2.0 World 37 Chapter 4 Traditional vs. New Journalism 49 Chapter 5 PR Is about Relationships 67 Part II Facilitating Conversations: New Tools and Techniques Chapter 6 The Language of New PR 83 Chapter 7 Blogger Relations 93 Chapter 8 Social Media Releases (SMRs) 107 Chapter 9 Video News Release (VNR) 2.0 125 Chapter 10 Corporate Blogging 137 Part III Participating in Social Media Chapter 11 Technology Does Not Override the Social Sciences 153 Chapter 12 Social Networks: The Online Hub for Your Brand 165 Chapter 13 Micromedia 177 Chapter 14 New Marketing Roles 187 Part IV PR 2.0: A Promising Future Chapter 15 Community Managers and Customer Service 2.0 199 Chapter 16 Socialization of Communication and Service 213 Chapter 17 The Rules for Breaking News 231 Chapter 18 A New Guide to Metrics 247 Part V Convergence Chapter 19 PR 2.0 + PR 1.0 = Putting the Public Back in Public Relations 271 Appendix A The SEC and the Importance of Recognizing Corporate Blogs as Public Disclosure 283 Appendix B It's Alive! 291 Index 299
Author BiographyBrian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. One of the original thought leaders who paved the way for Social Media and PR 2.0, Solis cofounded the Social Media Club and is a founding member of the Media 2.0 Workgroup. He currently blogs about the evolution and future of PR and marketing at PR 2.0 (www.briansolis.com), which is considered one of the most influential marketing blogs in the world. Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 20 + year veteran in PR and marketing, she is the author of five FT Press books including her latest titles, Social Media and Public Relations: Eight New Practices for the PR Professional, Putting the Public Back in Public Relations, and PR 2.0: New Media, New Tools, New Audiences. Deirdre speaks both nationally and internationally on the topics of PR, social media and marketing. She is a recognized PR blogger at PR 2.0 strategies, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.

Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.

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Putting the Public Back in Public Relations
New book
Product Detail
Author:Brian Solis
ISBN/EAN:9780137150694
Publisher:Pearson Education
Publication Date:2009-02-19
Binding:HRD
Pages:352
Language: This book should contain text in eng
Synopsis:lt;Pgt;Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to
Our Ref:PB-9780137150694
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