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Service Business Development Fischer Gebauer Fleisch Hardback 9781107022454 - Picture 1 of 1

Service Business Development: Strategies for Value Creation in Manufacturing Firms by Elgar Fleisch, Heiko Gebauer, Thomas Fischer (Hardcover, 2012)

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9781107022454, Cambridge University Press. Thomas Fischer (Author), Heiko Gebauer (Author), Elgar Fleisch (Author). Hardback, published 24 May 2012. '… an interesting reference … Students can find a complete overview of the topic that provide[s] them with a basic set of concepts, whilst managers can use it as a tool to compare their current situation against the proposed solutions … Worth[y] of notice are the several examples taken from real cases that add value to the chapters' content by describing best practices.