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Details about  Small Business, Big Vision, Matthew Toren, New Book

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Small Business, Big Vision, Matthew Toren, New Book
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16 Jul, 2014 10:49:51 BST
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Last updated on  10 Jul, 2014 04:27:21 BST  View all revisions
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Item specifics

New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's ... Read moreabout the condition

Matthew Toren, Adam Toren

Publication Year:



Management, Business, Economics & Industry



Subject 2:

Management & Business: General





Detailed item information

We hear it every day - things are moving fast in today's business climate and we all need keep up! Advances in technology and economic change means that the ability to embrace and effectively integrate change has become more vital than ever...and entrepreneurs are no different.

Key Features
Author(s)Adam Toren, Matthew Toren
PublisherJohn Wiley & Sons Inc
Date of Publication30/09/2011
GenreManagement & Business: General

Publication Data
Place of PublicationNew York
Country of PublicationUnited States
ImprintJohn Wiley & Sons Inc

Weight282 g
Width151 mm
Height227 mm
Spine16 mm

Table Of ContentsForeword Gary Whitehill xi Preface xvii Acknowledgments xxi Permissions xxii Introduction 1 Why You Need This Book and Why You Need a Big Vision 1 Our Story 3 Chapter 1 The Importance of Having BIG Vision 9 Entrepreneurial Profile: Dan Schawbel of Millennial Branding, LLC 13 Fuel Your Fire with Passion and Perseverance 16 Entrepreneurial Profile: Siamak Taghaddos and David Hauser of Grasshopper Group 22 Chapter 2 Rethinking Your Business Plan 25 The One-Page Business Plan 29 Entrepreneurial Profile: Brent Oxley of HostGator.com 35 The Finance-Centered Plan 38 Entrepreneurial Profile: Brock Blake of FundingUniverse 46 Chapter 3 Investors Out-Collaborators In! 51 Investors: A Question of Need versus Want 54 Entrepreneurial Profile: Gabriel Shaoolian of Blue Fountain Media 58 When Your Needs Call for Investors 62 Collaboration Is Key 63 An Advisory Board as a Replacement for Investors 65 Entrepreneurial Profile: Anita Campbell of Small Business Trends and BizSugar.com 69 Chapter 4 Hiring Employees: The Good, the Bad, and the Alternatives 77 The Magic of Leveraging Your Time 79 The Downside of Hiring Employees 80 Entrepreneurial Profile: Ali Brown of Ali International 83 The Best of Both Worlds 89 How to Find the Best Outsourced Workers 94 Entrepreneurial Profile: Daven Michaels of 123Employee.com 96 Chapter 5 Laser-Sighted Marketing through Social Media 101 The Magic of Social Media Marketing 106 Entrepreneurial Profile: Gary Vaynerchuk of Wine Library TV 108 Four Keys to Social Media Marketing Success 111 Entrepreneurial Profile: Mike Roberts of SpyFu.com 123 Chapter 6 From Entrepreneur to Icon: Achieving Expert Status 129 Embracing Your Expertise 132 Building Your Information Empire 133 Entrepreneurial Profile: Shama Hyder Kabani of The Marketing Zen Group 139 Chapter 7 The Socially Responsible Entrepreneur: It's Not Always about You 143 Social Entrepreneurship Is True Entrepreneurship 146 Entrepreneurial Profile: Adam Braun of Pencils of Promise 148 Sustainability Is the New Bottom Line 151 Entrepreneurial Profile: Scott Harrison of charity: water 155 Chapter 8 Pulling a 180: The Business Turnaround 159 Flexibility Allows for Transformation 162 Entrepreneurial Profile: Matt Mickiewicz of SitePoint and 99designs 167 What to Do Before You Give Up 171 Entrepreneurial Profile: Mike Michalowicz of The Toilet Paper Entrepreneur 177 Afterword 183 Resources 187 Epigraph Sources 195 Index 197
Author BiographyMATTHEW TOREN and ADAM TOREN are brothers, serial entrepreneurs, investors, and mentors. For nearly twenty years, they have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company and founded YoungEntrepreneur.com, one of the largest online forum communities for entrepreneurs worldwide. The Toren brothers are also the authors of the award-winning book, Kidpreneurs: Young Entrepreneurs with Big Ideas! Visit www.SmallBusinessBigVision.com.

Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.


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Small Business, Big Vision
New book
Product Detail
Author:Matthew Toren
Publisher:John Wiley & Sons
Publication Date:2011-09-30
Language: This book should contain text in eng
Synopsis:We hear it every day � things are moving fast in today�s business climate and we all need keep up! Advances in technology and economic change means that the ability to embrace and effectively integrate change has become more vital than ever�and entre
Our Ref:G8-9781118018200
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