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The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making by Michael M. Saren, David W. Stewart (Paperback, 2014)
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£25.67
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30 days return. Buyer pays for return postage.
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"This book features a unique blend of core concepts and brief, international case studies in marketing. Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make"--.