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Wake Up and Smell the Profit: 52 guaranteed ways to make more money in your coffee business by Hugh Gilmartin, John Richardson (Paperback, 2008)

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item 1 Wake Up and Smell the Profit: 52 Guaranteed Ways to Make More Mo
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Witty, authoritative, comprehensive and fun, Wake Up and Smell the Profit is the ultimate guide to making more money in your coffee business. In this book you'll find the sharpest insights and the best ideas from two of the UK's top Coffee Business Gurus. Together 'The Coffee Boys' have 40 years' experience in how to make money in the coffee selling business. Whether you operate a single site espresso bar, a Michelin starred restaurant or chain of hotels, there is something in this book for everyone. With 52 motivating tips and suggestions (plus an extra bonus idea for good measure), all you need to do is apply one initiative a week for a year and you could have a much more profitable and easier to manage business within twelve months. With this book you'll be able to: * Make more money and work less * Have happier customers who spend more money * Win more customers without spending a fortune * Enjoy running your business more * Create customers who rave about your business and consequently generate more customers through word of mouth What are you waiting for? Contents: Introduction; 1. It's all about the money - the good news; 2. It's all about the money - the bad news; 3. It's all about the money - a little story; 4. Focus on coffee for profit; 5. Great coffee (profits) come from great training; 6. Great coffee sales come from one thing - great taste; 7. It's all about the food; 8. There are three ways and only three ways to grow your business; 9. Be brave about your prices; 10. Know your figures and have a plan - a plan that works for you!; 11. Get accountable and know your figures; 12. Know your food cost for every single item; 13. Know your labour/wage cost and stay accountable; 14. It's your fault - get this and then get it again; 15. A coffee shop is all about people - and people need clear rules; 16. Make sure your employees understand the numbers; 17. Every pound is not equal. A pound earned is worth a lot less than a pound saved; 18. View your coffee business as if you were a customer; 19. View the business every day as if you were an employee; 20. Break the whole selling process down and make it better; 21. Keep your toilets spotless; 22. Treat lunch like a restaurant; 23. Create food stories about your star products and sell, sell, sell; 24. Get crafty with your menu and signage; 25. Watch your language; 26. Say hello; 27. Don't point and watch your body language; 28. Nod your head when asking a customer if they would like something; 29. Thank them; 30. The Granny Rule; 31 Keep the kids occupied; 32. Sell more coffee with cake and more cake with coffee Up selling and cross selling; 33. Sell more cold drinks; 34. Get your customer flow right; 35. Make it easy for t

Product Identifiers

Publisher
Little, Brown Book Group
ISBN-13
9781845283346
eBay Product ID (ePID)
88521322

Product Key Features

Author
Hugh Gilmartin, John Richardson
Publication Name
Wake Up and Smell the Profit: 52 Guaranteed Ways to Make more Money in Your Coffee Business
Format
Paperback
Language
English
Subject
Business
Publication Year
2008
Type
Textbook
Number of Pages
128 Pages

Dimensions

Item Height
214mm
Item Width
134mm
Item Weight
180g

Additional Product Features

Title_Author
Hugh Gilmartin, John Richardson
Country/Region of Manufacture
United Kingdom

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Picture 1 of 1

Wake Up and Smell the Profit: 52 guaranteed ways to make more money in your coffee business by Hugh Gilmartin, John Richardson (Paperback, 2008)

All listings for this product

item 1 Wake Up and Smell the Profit: 52 Guaranteed Ways to Make More Mo

item 2 Wake Up and Smell the Profit: 52 Guaranteed Ways to Make More Money in Your Cof

item 3 Wake Up and Smell the Profit: 52 Guaranteed Ways... | Book | condition very good

item 4 Wake Up and Smell the Profit: 52 Guaranteed Ways to Make More Money in Your Coff

item 5 Wake Up and Smell the Profit: 52 Guaranteed Ways to Make More Money in Your Coff

item 6 Wake Up and Smell the Profit: 52 Guaranteed Ways to Make More Mo

item 7 Wake Up and Smell the Profit: 52 Guaranteed Ways ... by Hugh Gilmartin Paperback

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

Trading in the Zone: Master the Market with Confidence, Discipline, and a Winning Attitude by Mark Douglas (Hardcover, 2001)

Muhammad the Last Prophet: A Model for All Time by Abulhasan 'Ali Nadvi (Paperback, 1993)

Silent Spring by Rachel Carson (Paperback, 2000)

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The Concise Laws of Human Nature by Robert Greene Paperback, English

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Poor Charlie's Almanack, Charles T. Munger, Hardb

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