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About this product
- DescriptionExplore the advertising landscape from a global perspective.
- Author BiographyMark Tungate is a British journalist based in Paris. He is the author of six books about branding and marketing including Fashion Brands and The Escape Industry, both published by Kogan Page. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. He also has a weekly column in the French marketing journal Strategies. Alongside his writing, he heads the jury of the Epica Awards.
- Author(s)Mark Tungate
- PublisherKogan Page Ltd
- Date of Publication03/01/2015
- GenreSales & Marketing
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- ImprintKogan Page Ltd
- Content Noteblack & white illustrations
- Weight582 g
- Width162 mm
- Height240 mm
- Spine19 mm
- Format DetailsCloth over boards
- Edition Statement2nd Revised edition
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Thanks, we'll look into this.