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About this product
- DescriptionA compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. It provides advanced research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
- Author BiographyMartin Eisend is Professor of International Marketing at the European University Viadrina, Frankfurt (Oder), Germany. Tobias Langner is Professor of Marketing at the Schumpeter School of Business and Economics, Bergische University Wuppertal, Germany. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autonoma de Madrid, Spain.
- PublisherSpringer Fachmedien Wiesbaden
- Date of Publication15/06/2012
- GenreSales & Marketing
- Series TitleEuropean Advertising Academy
- Series Part/Volume Number1
- Place of PublicationWeisbaden
- Country of PublicationGermany
- ImprintGWV Fachverlage GmbH
- Content Note65 black & white tables, biography
- Weight709 g
- Width148 mm
- Height210 mm
- Spine30 mm
- Edited byMartin Eisend,Shintaro Okazaki,Tobias Langner
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