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- DescriptionConvert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably.
- Author BiographyBERNARD MARR the 'Big Data Guru' is one of the world's most highly respected voices anywhere when it comes to data in business. In Big Data, you have access to techniques for converting raw information into real business results. Marr brings complex concepts down to earth, so you can use data the SMART way to transform everything you do.
- Author(s)Bernard B. Marr
- PublisherJohn Wiley & Sons Inc
- Date of Publication30/01/2015
- Place of PublicationNew York
- Country of PublicationUnited States
- ImprintJohn Wiley & Sons Inc
- Content Noteblack & white illustrations
- Weight276 g
- Width143 mm
- Height214 mm
- Spine14 mm
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