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About this product
- DescriptionThis important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.
- Author(s)Evangelos Grigoroudis,Yannis Siskos
- PublisherSpringer-Verlag New York Inc.
- Date of Publication01/11/2009
- GenreSales & Marketing
- Series TitleInternational Series in Operations Research & Management Science
- Series Part/Volume Numberv. 139
- Place of PublicationNew York, NY
- Country of PublicationUnited States
- ImprintSpringer-Verlag New York Inc.
- Content Note129 black & white illustrations, 57 black & white tables, biography
- Weight1400 g
- Width156 mm
- Height234 mm
- Spine19 mm
- Format DetailsLaminated cover
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