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- DescriptionComplete introduction to the history of development communication Overview of major approaches and theories Covers the role of NGOs, the CNN Effect, and the paradigm shift currently underway that stresses the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media.
- Author BiographyThomas L. McPhail is Professor of Media Studies and a Fellow in the Center for International Studies at the University of Missouri in St. Louis. He serves as a media analyst for many media outlets including AP, NPR/PBS, Financial Post , USA Today , and the New York Times . He is the author of many books, including Global Communication: Theories, Stakeholders, and Trends (2e, Wiley-Blackwell, 2006).
- PublisherJohn Wiley and Sons Ltd
- Date of Publication09/04/2009
- GenreCommunication & Media
- Place of PublicationChicester
- Country of PublicationUnited Kingdom
- ImprintWiley-Blackwell (an imprint of John Wiley & Sons Ltd)
- Content Noteblack & white illustrations, black & white tables, figures
- Weight368 g
- Width155 mm
- Height227 mm
- Spine14 mm
- Edited byThomas L. McPhail
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