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About this product
- DescriptionMarketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. This book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance.
- Author BiographyJeff Tanner Jr. Waco, TX, Professor of Marketing, Baylor University.
- Author(s)Jeff Tanner
- PublisherBusiness Expert Press
- Date of Publication01/12/2013
- GenreSales & Marketing
- Place of PublicationSterling Forest
- Country of PublicationUnited States
- ImprintBusiness Expert Press
- Content Noteillustrations
- Weight232 g
- Width152 mm
- Height231 mm
- Spine10 mm
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