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El Relato de Marca by Guerrero Blanco Clara (Paperback / softback, 2011)

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Product Information

Las marcas se encuentran mas que nunca dirigidas a crear y explicar historias que el consumidor quiere ver y oir, historias con las que pretende interactuar y a las que quiere responder; estas utilizan estrategias narrativas como una forma de movilizar al consumidor. Partiremos de la hipotesis de que el proceso actual de construccion marcaria (su configuracion como relato) puede ser efectivamente implementado a partir de la puesta en funcionamiento de una serie de comunicaciones visuales que traduzcan en imagen aquellos principios o consignas planteados estrategicamente. A partir de aqui, se pretende realizar el ejercicio deconstructivo de piezas graficas en termis de sistemas significantes, donde podremos identificar y puntualizar los supuestos basicos en los que descansa la construccion marcaria para 3 marcas de bebidas colombianas. En el caso puntual de esta investigacion, sera posible verificar la manera como las marcas se construyen dentro de un pais y una cultura determinada, tomando partes de esta en su comunicacion para obtener el recocimiento deseado, de ahi la importancia de identificar e interpretar el contexto y entender el significado de cada una de sus partes.

Product Identifiers

Publisher
Eae Editorial Academia Espanola
ISBN-10
3845486880
ISBN-13
9783845486888
eBay Product ID (ePID)
141586572

Product Key Features

Author
Guerrero Blanco Clara
Format
Trade Paperback (US) ,Unsewn / Adhesive Bound, Paperback
Language
Spanish
Subject
Sales & Marketing

Dimensions

Weight
159g
Height
229mm
Width
152mm

Additional Product Features

Spine
6mm
Content Note
Black & White Illustrations
Date of Publication
07/11/2011
Imprint
Eae Editorial Academia Espanola
Genre
Sales & Marketing
Country of Publication
United States

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El Relato de Marca by Guerrero Blanco Clara (Paperback / softback, 2011)

More items related to this product

item 1 relato de marca by Guerrero Blanco Clara 9783845486888 | Brand New

Best-selling in Dictionaries & Reference

Oxford School Dictionary by Oxford Dictionaries (2016)

The Gold Sovereign Series by Michael A Marsh (Hardcover, 2021)

Oxford English Mini Dictionary by Oxford Languages (Paperback, 2013)

Paperback Oxford English Dictionary by Oxford Languages (Paperback, 2012)

Rice's Language of Buildings by Matthew Rice (Hardcover, 2018)

The Women of Hammer Horror: A Biographical Dictionary and Filmography by Robert Michael Bobb Cotter (Paperback, 2021)

Paperback Oxford Large Print Dictionary by Oxford Languages (Paperback, 2007)

Save on Dictionaries & Reference

National Geographic Little Kids First Big Book of Why: All Your Questions Answer

Collins School English Dictionary and Thesaurus

The World Almanac and Book of Facts 2024, Sarah Ja

World Atlas of Wine 8th Edition by Hugh Johnson (English) Hardcover Book

Collins English Dictionary and Thesaurus Boxed Set by Collins Dictionaries...

Oxford Mini School Dictionary & Thesaurus By Oxford Dictionaries

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Additional Product Features