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About this product
- DescriptionAnalyses hundreds of surveys and focus groups run by Ipsos MORI to make sense of the 2015 election campaign from the voter's perspective: what they really thought of Cameron and Miliband; why it made sense to go negative in the campaigning despite voters' claimed dislike of it; and why the pundits read the polls wrong.
- Author BiographySIR ROBERT WORCESTER is the founder of Ipsos MORI. ROGER MORTIMORE is Director of Political Analysis at Ipsos MORI and Professor of Public Opinion and Political Analysis at King's College London. PAUL BAINES is Professor of Political Marketing at Cranfield University and a specialist in the application of marketing in politics. MARK GILL advises governments and organisations around the world on public opinion research.
- Author(s)Mark Gill,Paul Baines,Robert Mortimore,Robert Worcester
- Date of Publication05/01/2016
- GenreGovernment & Constitution
- Series TitleExplaining... British General Elections
- Series Part/Volume Number5
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- Width138 mm
- Height216 mm
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