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About this product
- DescriptionThis text on direct marketing takes into account the increase in interest in market research and market research techniques. Marketing research in action is fully revised and up-dated to incorporate the effects of research in industry.
- Author(s)Lisa O'Malley,Martin Evans,Maurice Patterson,etc.
- PublisherCengage Learning EMEA
- Date of Publication24/09/1998
- GenreBusiness, Accounting & Vocational: Textbooks & Study Guides
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- ImprintCengage Learning EMEA
- Out-of-print date24/11/2004
- Content Note62figs.48tabs.
- Weight839 g
- Width189 mm
- Height250 mm
- Spine22 mm
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