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About this product
- DescriptionThis unusual marketing guide looks at 47 successful remarketing campaigns which have relaunched failed products into leading brands. Examples include: Pepsi Cola, Timex and Malboro.
- Author(s)Michael Gershman
- PublisherManagement Books 2000 Ltd
- Date of Publication22/09/1999
- GenreSales & Marketing
- Place of PublicationCirencester
- Country of PublicationUnited Kingdom
- ImprintManagement Books 2000 Ltd
- Height220 mm
- Edition StatementNew edition
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