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About this product
- DescriptionFeatures the essentials of international marketing that make for smoother sailing overseas.
- Author BiographyProfessor Michael R. Czinkota is on the faculty of Georgetown University and a chaired professor of International Marketing at the University of Birmingham in the U.K Ilkka A. Ronkainen is a Professor at the McDonough School of Business, Georgetown University.
- Author(s)Ilkka A. Ronkainen,Michael R. Czinkota
- PublisherTaylor & Francis Ltd
- Date of Publication25/10/2010
- GenreSales & Marketing
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- Content Note4 colour tables, 3 black & white line drawings
- Weight500 g
- Width152 mm
- Height229 mm
- Spine20 mm
- Format DetailsUnsewn / adhesive bound
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