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About this product
- DescriptionWhether your goal is to change minds, change markets, or change the world-anything is possible for an influencer.This work brings together the strategies of contemporary influence masters. Drawing from the skills of hundreds of successful influencers, it shares eight principles for changing behaviors.
- Author BiographyKerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler are the leaders of VitalSmarts, an innovator in best practices training products and services that has taught over two million people and worked with more than 300 of the Fortune 500 companies.
- Author(s)Al Switzler,David Maxfield,Joseph Grenny,Kerry Patterson,Ron McMillan
- PublisherMcGraw-Hill Education - Europe
- Date of Publication01/09/2007
- GenreManagement & Business: General
- Country of PublicationUnited States
- ImprintMcGraw-Hill Professional
- Out-of-print date08/05/2013
- Weight591 g
- Width160 mm
- Height233 mm
- Spine27 mm
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