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- DescriptionSince the 1970s, cultivation analysis has been a lens through which to examine television's contributions to conceptions of violence, sex roles, political attitudes and numerous other phenomena. This title provides a framework for the analysis of relationships between television viewing and attitudes and beliefs about the world.
- Author BiographyMichael Morgan (PhD, University of Pennsylvania) is Professor in the Department of Communication at the University of Massachusetts-Amherst. His research interests include cultivation analysis and media effects, technology, and policy. James Shanahan (PhD, University of Massachusetts Amherst) is Professor in the College of Communication at Boston University. His research interests focus on cultural indicators, cultivation theory, media effects, and public opinion. Special areas of focus are communication in relation to science and the environment. Nancy Signorielli (PhD, University of Pennsylvania) is Professor of Communication and Director of the MA program in communication at the University of Delaware. Her research focuses on images in the media, specifically on gender role images, television violence and health-related images, and how these images are related to people's conceptions of social reality.
- PublisherPeter Lang Publishing Inc
- Date of Publication30/05/2012
- GenreCommunication & Media
- Country of PublicationUnited States
- First Published2012
- ImprintPeter Lang Publishing Inc
- Content NoteIllustrations
- Weight740 g
- Width155 mm
- Height230 mm
- Edited byJames Shanahan,Michael Morgan,Nancy Signorielli
- Edition StatementNew edition
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