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About this product
- PublisherSpringer Fachmedien Wiesbaden
- Date of Publication07/11/2012
- GenreSales & Marketing
- Place of PublicationWeisbaden
- Country of PublicationGermany
- ImprintGWV Fachverlage GmbH
- Content Notebiography
- Weight847 g
- Width168 mm
- Height240 mm
- Edited byKlaus-Peter Wiedmann,Nadine Hennigs
- Edition Statement2013 ed.
- Table Of ContentsLuxury Consumption.-Luxury Brands.-The Luxury Industry.-The Management of Luxury Brands.-Luxury Marketing in the Wine Industry.
- Author BiographyKlaus-Peter Wiedmann is the Chair of Marketing and Management and the Director of the Institute of Marketing and Management at the Leibniz University of Hannover, Germany. Nadine Hennigs is an Assistant Professor at the Institute of Marketing and Management at the Leibniz University of Hannover, Germany.
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