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About this product
- DescriptionThis definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.
- Author(s)Sue Rungard,Sue Runyard,Ylva French
- PublisherAltaMira Press,U.S.
- Date of Publication28/01/2000
- GenreCareers & Success
- Place of PublicationCalifornia
- Country of PublicationUnited States
- ImprintAltaMira Press,U.S.
- Content Noteblack & white illustrations
- Weight490 g
- Width167 mm
- Height227 mm
- Spine19 mm
- Format DetailsTrade paperback (US)
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