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About this product
- DescriptionThe definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded.
- Author BiographyRobert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.
- Author(s)Elko J. Kleinschmidt,Robert G. Cooper,Scott Edgett
- PublisherThe Perseus Books Group
- Date of Publication14/12/2001
- GenreEconomics: Textbooks & Study Guides
- Place of PublicationReading, MA
- Country of PublicationUnited States
- ImprintPerseus Books
- Content NoteIllustrations
- Weight594 g
- Width152 mm
- Height229 mm
- Spine34 mm
- Edition Statement2nd Revised edition
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