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- DescriptionThe discipline of total communications planning, in which agencies coordinate a client's communication across all marketing channels and disciplines, is forcing the media agencies to move into the future. This title deals with the future of communications planning.
- Author BiographyJim Taylor is one of the few true communication planners in the world. having spent the last six years doing virtually nothing else...originally, at a local level, in South Africa, where in 1998 he and Peter Vogel left Ogilvy to found Nota Bene, the Country's first media strategy agency...that has become a highly acclaimed agency specialising in communications planning. And more recently, in the UK, working for Mediaedge:cia:, Nota Bene's parent, in an international capacity. He cut his communications planning teeth on Unilever in South Africa - business that Nota Bene won in a JV with Initiative Media - but has since gone on, in Europe, to develop communications planning on clients such as Visa, Beiersdorf, and SABMiller. Within the discipline, Jim is particularly passionate about in-sore retail communication...an area that is under-researched and complex, but one that is vital to get right, and in which to build the brand and communicate the brand idea. Jim lives in Guildford, UK, with his wife Ali and Kids Tom, Joe & Amy.
- Author(s)Jim Taylor,Nota Bene
- PublisherJohn Wiley and Sons Ltd
- Date of Publication23/09/2005
- GenreManagement & Business: General
- Place of PublicationChichester
- Country of PublicationUnited Kingdom
- ImprintJohn Wiley & Sons Ltd
- Content NoteIllustrations, map
- Weight616 g
- Width167 mm
- Height220 mm
- Spine24 mm
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