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About this product
- Author(s)Elizabeth K. Briody,Gary P. Ferraro
- PublisherTaylor & Francis Inc
- Date of Publication30/07/2012
- GenreBusiness, Accounting & Vocational: Textbooks & Study Guides
- Country of PublicationUnited States
- Content Noteblack & white illustrations
- Weight408 g
- Width152 mm
- Height229 mm
- Spine10 mm
- Edition Statement7th Revised edition
- Table Of ContentsFeatures This text takes a unique four-step approach to studying the cultural environment of global business. It shows the reader how to: Explore the relationship between the discipline of cultural anthropology, its central concept of culture, and the conduct of global business (ex. p. 24) Become culturally self-aware in global business (ex. p. 30) Build and maintain relationships through verbal and nonverbal communication (ex. p. 82, 126) Understand global business processes using a cross-cultural perspective (ex. p. 149, 176) Use cross-cultural scenarios to explore cultural similarities and differences (ex. p. 98, 134, 162) Assessment - Chapter quizzes and flashcards offer immediate feedback and report directly to the gradebook. Writing and Research - A wide range of writing, grammar and research tools and access to a variety of academic journals, census data, Associated Press newsfeeds, and discipline-specific readings help you hone your writing and research skills. Career Footprint - This feature explores industry-related career profiles and helps students learn about various career options.
- Author BiographyGary Ferraro is an applied anthropologist who conducted research for extended periods of time in Kenya and Swaziland. He has served as a consultant/cross-cultural trainer for large organizations (USAID, the Peace Corps, the World Bank) and large international corporations such as IBM and G.E. Plastics. He currently works with businesses to help them cope with cultural differences at home and abroad. Elizabeth K. Briody, founded Cultural Keys LLC was formerly the President of the National Association for the Practice of Anthropology. She is the co-author of Partnering for Organizational Performance with Robert T. Trotter, II (2008, Rowman and Littlefield).
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