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- DescriptionFor decades, conventional wisdom has held that Americans hate negativity in political advertising. Arguing against this commonly held view, the authors show that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed.
- Author BiographyKyle Mattes is assistant professor of political science at the University of Iowa. David P. Redlawsk is professor of political science at the Eagleton Institute's Center for Public Interest Polling at Rutgers University. He is coauthor of several books, including Why Iowa?, also published by the University of Chicago Press.
- Author(s)David P. Redlawsk,Kyle Mattes
- PublisherThe University of Chicago Press
- Date of Publication10/02/2015
- GenrePolitics: General & Reference
- Place of PublicationChicago, IL
- Country of PublicationUnited States
- ImprintUniversity of Chicago Press
- Content Note16 figures, 45 tables
- Weight358 g
- Width152 mm
- Height229 mm
- Spine15 mm
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