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About this product
- DescriptionHelps learn from companies like Microsoft and IBM how to shift your focus from products to solutions and winning new customers, raising productivity, and achieving double-digit growth.
- Author BiographyKeith Eades is the founder, president, and CEO of Sales Performance International (SPI). He has consulted with the senior management teams of leading edge organizations and trained thousands of sales and executive management professionals on the principles of Solution Selling(R). Robert Kear is vice president of Marketing at SPI. He has more than 20 years of extensive, hands-on experience in all facets of technology industry management.
- Author(s)Keith M Eades,Robert Kear
- PublisherMcGraw-Hill Education - Europe
- Date of Publication01/06/2006
- GenreSales & Marketing
- Place of PublicationNew York
- Country of PublicationUnited States
- Content Noteblack & white illustrations
- Weight610 g
- Width162 mm
- Height236 mm
- Spine26 mm
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