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- DescriptionA reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.'
- Author BiographyRichard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.
- Author(s)Richard Bayan
- PublisherMcGraw-Hill Education - Europe
- Date of Publication15/03/2006
- Language(s)English & English
- GenreSales & Marketing
- Country of PublicationUnited States
- ImprintMcGraw-Hill Professional
- Weight299 g
- Width223 mm
- Height269 mm
- Spine10 mm
- Edition StatementRevised and Expanded ed of 2nd revised ed
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