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Marketing and Sales Analytics: Proven Techniques and Powerful Applications from Industry Leaders by Cesar Brea (Hardcover, 2014)

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About this product

Product Information

Today, an effective marketing analytics executive is even more important than a brilliant data scientist. That's because successful analytics investments now require managerial orchestration of many elements that go far beyond conventional definitions of analytics. Marketing and Sales Analytics examines the experiences of sales and marketing leaders and practitioners who have successfully built high value analytics capabilities in multiple industries. Then, drawing on their experiences, top analytics consultant Cesar Brea introduces overarching frameworks and specific tools that can help you achieve the same levels of success in your own organization. Brea shows how to: Establish the ecosystemic conditions for analytic success Reconcile the diverse perspectives that impact analytics initiatives ( Business v. IT, Sales v. Marketing, Analysts v. Creatives v. Managers, and Everyone v. Finance ) Decide what success will look like Agree on the questions to ask Organize both internal and external data Establish operational flexibility, and balance flexibility with efficiency Recruit the right people and organize them optimally Intelligently decide what to do yourself, and what to hire vendors for Balance research, analytics, and testing Implement proven research, analytics, and testing strategies Deliver results through storytelling (and recognize its limitations) Control the biases that creep into analytics research Maintain momentum, implement governance, and keep score

Product Identifiers

Publisher
Pearson Education (US)
ISBN-13
9780133592924
eBay Product ID (ePID)
213006829

Product Key Features

Author
Cesar Brea
Publication Name
Marketing and Sales Analytics: Proven Techniques and Powerful Applications from Industry Leaders
Format
Hardcover
Language
English
Subject
Management, Marketing, Business
Publication Year
2014
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
513g

Additional Product Features

Title_Author
Cesar Brea
Country/Region of Manufacture
United States

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Marketing and Sales Analytics: Proven Techniques and Powerful Applications from Industry Leaders by Cesar Brea (Hardcover, 2014)

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Weapons of Mass Instruction: A Schoolteacher's Journey Through the Dark World of Compulsory Schooling by John Taylor Gatto (Paperback, 2010)

Trading in the Zone: Master the Market with Confidence, Discipline, and a Winning Attitude by Mark Douglas (Hardcover, 2001)

Muhammad the Last Prophet: A Model for All Time by Abulhasan 'Ali Nadvi (Paperback, 1993)

Save on Adult Learning & University

The Concise Laws of Human Nature by Robert Greene Paperback, English

London: A Guide for Curious Wanderers, Jack Cheshe

The Art of War Book Deluxe Special Gift Hardback Set Ver - Sun Tzu

Poor Charlie's Almanack, Charles T. Munger, Hardb

Outside In: A Year of Growing & Displaying by Sean A. Pritchard Hardcover Book

Why We Get Sick: The Hidden Epidemic at How to Fight It Paperback free shiping

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