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ASOS Women's Dresses
ASOS isn't a brand that has been around all that long but it has seen itself becoming ever more popular, especially among younger women, for whom shopping online is something they are very familiar with.
There are many different types of ASOS women's dresses, including maxi dresses, midi dresses, skater dresses and pencil dresses which are all available in a range of different designs and colours.
Types of ASOS women's dresses
ASOS women's maxi dresses are great for achieving that sophisticated look. There are many elegant and glamorous designs available from the ASOS range for you to choose from.
ASOS midi dresses for women are not as long as the maxi dress, with the hem usually sitting around the knee. ASOS produce a range of midi dresses that can be suitable for any occasion, from 'grown up' cocktail parties to simple evenings out with your mates.
ASOS wiggle and pencil dresses for women are more figure hugging and come in a variety of designs and colours that will see you fitting right in. These are great for formal or more casual occasions, from nights out on the town to evening receptions.
The ASOS brand
ASOS is an online only fashion retailer, with the ASOS.com online store selling many other clothing brands as well as its own. The organisation is based in London and has become a well known fashion brand in its own right since being launched in 2000.
The origin of the acronym is the phrase "as seen on screen", which is where the company originally pitched itself for clothing sales, attempting to capitalise on the trend for people buying the same type of clothes they see celebrities wearing on TV.
ASOS became a household name to the wider public when it sponsored the McLaren Formula One racing team during the 2014 season.