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Helena Rubinstein Make Up

Helena Rubinstein make up radiates innovation and style. As a world renowned premium brand, the products available are high-quality and diverse. Helena Rubinstein successfully reinvented the make up world from 1902 onwards introducing many firsts to the cosmetic industry, including the first waterproof mascara in 1939.

Pressed powder

If you're looking for pressed powder eyeshadows , Wanted Eyes Duo sets from Helena Rubinstein allow you to create plenty of standout looks with ease. There's a wide selection of colour combinations to choose from with darker shades in particular such as blue and greys recommended for sophisticated eyes, luminous eyes and a defined eye area. Pinks and plums can also be used for a seductive look with warm golds and pinks helping to bring out the warm tones of your natural skin colour.

Each set comes with a high-definition applicator which is tapered to allow for the precision application of products. There's also a soft, flat side for hassle-free shading.

Liquid lip glosses

Helena Rubinstein liquid lip glosses leave lips soft with a glamorous shimmer. A special formula allows for a highly reflective finish while the extensive colour range including pinks, reds and purples allow you to opt for something subtle or vibrant depending on your mood.


Helena Rubinstein mascara makes the perfect addition to any make up bag, helping to curl, lengthen and maximise the volume of your lashes in an effortless way. Many mascaras from Helen Rubinstein feature a Python style brush in the form of a snake which helps to open up the eyes as much as possible. Cream mascaras are also available.


Pencils can be used to add definition to your features and perfect your overall look. While eye-liner pencils can bring out the colour of your eyes, lip-liners highlight the contours of your lips and prevent lipstick from bleeding onto the surrounding skin. Eyebrow pencils on the other hand help to thicken and add shape to your brows. They come in light and dark shades so there is a shade to suit everyone.