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White Gold Fine Jewellery

White gold is a precious metal that shows no signs of becoming less popular, primarily due to its timeless elegance and simplicity. White gold is perfect for fine jewellery as it perfectly showcases any kind of gemstone, not overpowering it with the brashness that some yellow golds can have, or clashing in a way that rose gold can if the stones aren't perfectly chosen.

White gold looks very sophisticated with any gemstone and can look simple but stylish with no stones at all. Its very simplicity lends itself to chunky bracelets and fine, delicate pendants alike.

White gold jewellery first became fashionable in the 1920s when it first emerged as part of the Art Deco trend and it has stayed popular because it has the look of platinum while being more affordable. It's also just as high quality as traditional yellow gold. White gold is a popular choice for engagement, wedding and eternity rings .

Pairing white gold with a stunning gemstone like aquamarine in a ring is a beautiful combination and set off with well-chosen diamonds or sparkling emeralds it can look exquisite. Another classic combination is a stylish violet amethyst set into a pretty white gold pendant . This is a popular, enduring pairing that can be seen on many examples of fine white gold jewellery, bangles, bracelets, rings and more. Plain white gold mixed with the vibrant coloured stone seems to work perfectly.

How to look after your white gold jewellery

Modern white gold is usually rhodium plated. Rhodium adds an extra dimension of brightness and shine to the white gold finish, but over time the rhodium plating can wear away or scratch. Sometimes it will get scratched if it's constantly in contact with other hard items of jewellery, like another ring.

If you notice that the rhodium plating on your fine white gold jewellery is starting to wear away, you can have the piece re-plated.

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