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- Ted Baker Dress£49.99Trending at £82.70
- chi chi london dress£20.00Trending at £37.81
- Moroccan Kaftan Caftan Maxi Dress Embroidery Batwing Arabian Butterfly Farasha£15.99Trending at £18.13
- Long Chiffon Lace Bridesmaid Dresses Formal Party Evening Ball Gown Prom Dress£26.00Trending at £27.16
- Ladies Branded Kangol Everyday YD Stripe Quarter Zip Polo Collar Dress Size 8-18£12.95Trending at £13.06
- LADIES VERO MODA NANNA MAXI DRESS Size - S (W30)£6.99Trending at £10.03
- Womens Ladies Maternity Long Midi Maxi 3/4 Sleeve Pregnancy Nursing Dress Wear Red 8Trending price£9.07 New
- Strapless Maxi Dress Size 10 12 14 S M L Long Floral From Very Size 10Trending price£4.02 New
- Womens Ladies Maternity Top Long Sleeve Scoop Neck Pregnancy Nursing Dress Wear Wine 8Trending price£7.05 New
- Womens Ladies Peter Pan Collar Long Sleeve Flared Swing Dress Top Plus Size 8-26 8 Dark GreyTrending price£10.03 New
- Womens Superdry Dresses Various Styles & Colours AR - Cord Black STrending price£25.14 New
- Women Casual V-neck Long Sleeve Solid Plus Size Lace Dress With Belt WST Black 4xlTrending price£10.48 New
Limited time deals
- UK Womens Holiday Mini Playsuit Ladies Jumpsuit Summer Beach Dress Size 6 - 14£9.99
- UK Womens Holiday Playsuit Romper Ladies Jumpsuit Summer Beach Dress Size 6 - 14£9.99
- Italian Lagenlook Cotton Baggy Dress Tunic Plus Size 18 20 22 24 26 28 30£24.99
- ER Ladies Casual Plus Size Sheering Beach Long Boobtube Bandeau Maxi Dress£7.99
- Italian Lagenlook Cotton Tunic Top Puffed Sleeve Plus Size 20 22 24 26£12.99
- New Womens Off Shoulder Bardot Midi Dress Ladies Peplum Ruffle Frill Hem Bodycon£7.99
- Lingadore Bahama 2512BSH Beach Summer Shorts Casual Shorts Swimwear 12 14 16 18£4.95
- PHASE EIGHT BNWT Cindy Crush Dress 12 14 16 18 Floral Pencil Wiggle RRP £140£76.49
Hot this week
- UK Womens Holiday Mini Playsuit Ladies Jumpsuit Summer Beach Dress Size 6 - 14£7.99744 sold
- Womens Maxi Boho Floral Summer Beach Long Skirt Evening Cocktail Party Dress NEW£5.99539 sold
- UK Boho Womens Holiday Off Shoulder Floral Maxi Ladies Beach Party Dress 6-20£2.75378 sold
- From UK Boho Womens Lace Embroidery Summer Loose Casual Beach Mini Swing Dress£6.99363 sold
- Women Ladies Jersey Long Summer Vest Racer Muscle Back Maxi Dress Plus Size 8-26£2.97343 sold
- Womens Holiday Mini Playsuit Ladies Jumpsuit Summer Beach Dress Size 6 - 14 UK£4.99320 sold
- UK Womens Holiday Playsuit Romper Ladies Jumpsuit Summer Beach Dress Size 6 - 14£7.99316 sold
- UK Boho Womens Holiday Mini Playsuit Dress Summer Party Beach Sundress Jumpsuit£5.49313 sold
- Womens Ballgown Asymmetric Rhinstone Evening Dress Ladies Formal Chiffon Dresse£58.87Was: Previous price£63.99
- Fashion Floral Party Slim Fit Ladies Qipao Casual Elegant Long Dress Size M NEW£30.59Was: Previous price£33.99
- Women Hollow Out O-neck Sleeveless Slim Fit Golden Color Waist Dress£114.53
- Women Full Length Wedding Dress Trailing Tee Dres Off Shoulder Fishtail Cocktail£37.99
- Women Summer Long Sleeve One Shoulder Party Dress Ladies Sexy Lace Beach Dresses£6.49
- INDIAN PAKISTANI BOLLYWOOD HOT SEXY DRESS WOMEN DIWALI CEREMONY PARTY SUITS£163.25
- Ladies Sleeveless Formal Wedding Irregular Embroidery Cocktail Bridesmaid Dress£78.60
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Women's dresses come in a vast range of styles, colours and prints. Usually full, knee or calf length, from office parties to formal affairs, there is a dress to suit every occasion and body shape.
The "little black dress" (or LBD) is thought to have gained in popularity thanks to the creations of Coco Chanel in the 1920s. Its neutrality of colour, versatility and universally figure flattering appeal make it a firm favorite still today.
Belle of the ball
Women's formal dresses are always the apparel of choice for a special occasion such as a wedding, ball or prom date. These feminine creations are usually longer or mid length and primarily crafted in materials such as opulent chiffons and silks to classic cottons and synthetic blends. These dresses are designed with a woman's silhouette in mind, with cuts such as Empire line having a fitted bodice ending just below the bustline, to give a high waisted appearance. Many women's formal dresses have eye catching detail such as sheer panels, beading, crystals and metallic thread woven into fabrics for added impact.
Traditionally, cocktail dresses are worn at cocktail parties and black tie occasions. Celebrated French fashion designer Christian Dior was the first to use the term "cocktail dress" in the 1940s to refer to early eveningwear. Historically, the length of this dress was ankle high. However, today it has evolved and many different cuts of dress style fall in this category ensuring they remain the smart choice for more formal social occasions.
Women's party dresses are usually knee length or, if you dare to bare, even higher. They can be sleeved or sleeveless, one-shoulder or strappy, depending on the look you desire. Burlesque and vintage inspired corset dresses make a real fashion statement and the more demure styles of this dress would not look out of place at a ball or prom. If you are looking for more coverage close fitting sheath dresses and bubble dresses can be accessorised to suit.
Keep it casual
A casual dress code is synonymous with comfort. There are many cuts and colours of women's casual dresses to choose from. For balmy summer days maxis, sundresses and hippie inspired boho fashions steal the show, with their skin skimming, floaty fabrics and exceptional level of comfort. If a little more coverage is required jumper dresses, wrap dresses and shirt dresses offer up informal style. In addition, clever cuts such as a figure hugging bodycons or cute wiggle and pencil dresses can cross over from day to night with the late addition of a few well-chosen accessories.