About Adidas Trainers
Adidas is the trade mark of the German-based Adidas Group of sportswear manufacturers. The sports shoe manufacturing business began after the First World War in Herzogenaurach, Bavaria when Adolf 'Adi'ÃÂÃÂÃÂÃÂ Dassler began production in the family kitchen. Joined by his elder brother, Rudolf, the new company was called GebrÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ¼der Dassler Schufabrik, the Dassler Shoe Factory.
In 1936, Adi Dassler took a supply of spiked running shoes to the Olympic Games village, and persuaded Jesse Owens, the African-American athlete, to wear them. Jesse Owens won four gold medals at the 1936 Olympics and cemented the reputation of the Dassler brand of running shoes. In 1947 the two brothers split up, with Rudi forming a new company, Ruda (later re-branded to Puma), and Adi registering Adidas AG in 1949.
The Adidas trade mark of three stripes is recognised worldwide. First used in 1949, Adi Dassler wanted a symbol that would be immediately recognised when worn in athletic competition as his product. The slogan 'The Brand with the Three Stripes'ÃÂÃÂÃÂÃÂ emphasised the Adidas brand identity. Training shoes bearing the three stripes are popular for both leisure and sportswear.
The range covers many sport specific shoes, including tennis, basketball and athletics/running wear. The retro 'Adidas originals' range replicates the early low-heeled trainers of the 1960s and is very popular for leisure wear. The Adidas trainer range is available in children's sizes, as well as specific men's and women's versions, and is available in plain black leather, and in many different colours with suede or synthetic material shoes.