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Baby Einstein is a multimedia and toy company that offers a complete line of interactive videos, songs, and toys for children from infancy through preschool. The company got its start in 1997 by a stay-at-home mum and former teacher. The content represents a diverse area of subjects, including music, art, mathematics, science, and much more. The goal of Baby Einstein learning products is to help children learn starting from a very young age.

The characters of the Baby Einstein series feature bright and contrasting colours, which easily captures the attention of small children. Likewise, the toys feature basic shapes and bright colours that are age-appropriate. Parents can find a complete series of DVDs, CDs, and books to share with their children.