About Chanel Allure Perfumes
Chanel launched its first perfume in 1921, when perfumer Ernest Beaux created the iconic fragrance Chanel No 5. Since then, the fashion house has produced a range of perfumes and colognes. Chanel Allure was launched in 1996 and was created by perfumer Jacques Polge who has been the house perfumer at Chanel since 1978.
Coco Chanel founded the fashion house in 1909, and created a separate corporate entity for fragrances in 1924, called ?Parfums Chanel?. Chanel handed control of this branch of the business to Pierre and Paul Wertheimer in return for ten percent of the stock. She was, however, displeased with the arrangement and spent the next 20 years trying to gain back full control, claiming she had been cheated by the Wertheimers. They finally reached a mutual agreement in 1947, and Chanel was not only given appropriate financial benefits but also became free to create new scents which would be independent of the ?Parfums Chanel? label, an opportunity which she never took up.
Advertising campaigns for the perfume have been fronted by models including Shirley Mallmann, Candida Bond Laetitia Casta, Patricia Velásquez, Anna Mouglalis and Noot Seear.
Celebrity fans of Chanel Allure include Essie Weingarten, president and founder of Essie Cosmetics Ltd, and Princess Stéphanie of Monaco
Chanel Allure is available in a range of products including an eau de toilette spray; eau de parfum; deodorant; body lotion; bath gel. Chanel launched the cologne Allure Homme in 1998. Since then, it has also produced Allure Homme Sport and Allure Homme Édition Blanche for its cologne range.