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Committed to innovating denim since 1989, the G-Star Raw brand has deified the raw, untreated kind, taking it high-end without compromising on modern, urban chic. Characterising its range as "luxury denim for the streets", G-Star Raw shirts, jeans, and shorts in such washes as deep indigo and extreme bleached offer fashion-forward men unique looks.

Adventurous men can explore the brand's foray into distinct silhouettes and architectural construction or stick to everyday looks for a tailored combination of edge and sophistication.