Gucci is successful high-end Italian fashion brand, well known for its production of high quality leather goods. The company is part of the Gucci Group, owned by a company called Kering, based in France. Guccio Gucci established the brand in Florence in 1921, and today they reportedly generate more than 4 billion euros per year. As the best selling Italian brand, Gucci are frequently at the top of the fashion charts - they win countless awards and Hollywood superstars are often seen wearing their designs. By 2008, Gucci were operating out of 278 shops worldwide, all of which are run directly by the company themselves.
Gucci clothes come in many different sizes, types and styles. Some products they sell include accessories such as belts, bags, hats, gloves and scarves, dresses, skirts, trousers, suits, and shoes. In 1998, Gucci broke a world record for selling the most expensive jeans in history, with their Genius Jeans selling for $3,134 from their shop in Milan. A few years later this record was broken by Levi's when they sold a 115 year old pair of jeans for $60,000 - the buyer chose to remain anonymous.
The company is also known for its association with the Chime For Change campaign. Gucci have funded 210 projects through this initiative, which looks to further global female empowerment. International superstars such as Beyonce Knowles and Salma Hayek have worked with Gucci to raise money for the cause - Gucci raised over $130,000 at the 2013 concert, which featured those famous names.