Levi Strauss and Company of San Francisco, California invented the blue jeans, and Levi jeans continue to be one of the foremost brands on the market. The Levi 501 jeans began in the 1890s—contrary to myth, the first jeans didn't go to California Gold Rush prospectors—and the rest is clothing history.
Levi jeans today have a deserved reputation for quality and style. They're the original, the real deal. Wear the first, tough, and comfortable Levi jeans.