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Since the ancient Egyptians began using kohl to darken lids and lashes, various forms of mascara have appeared throughout the centuries. Today's mascara, a much more refined product, comes in sleek tubes containing carefully designed brushes that maximise length, definition and thickness.

Users can purchase the colour they want, ranging from a neutral like black or brown to a quirky shade like blue or purple. For excellent staying power, choose waterproof mascara, or select non-waterproof mascara, which offers a gentler makeup option.