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In 1988, Pretty Originals entered the business of design and production for unique, beautiful children's clothing. Pretty Originals divides their collection into specific categories, such as cardigans and capes, babies and toddlers, infants and juniors, layette, ceremony, first communion and bridesmaid, and footwear. Many of the pieces feature delicate or luxurious materials, such as white cotton or silk. The designer also includes details not usually found in children's leisure clothing, such as crisp collars, pleats, and smocking.

Pale blue, pale pink, ivory, and white are the staple colours for Pretty Originals clothes. When buyers purchase these high-quality, handmade pieces, they often invest in some accessories as well, such as caps, bonnets, bow ties, knickers, and headbands. With these elements, parents can complete a posh look for their little one for any occasion.