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When Sunderland won their first FA Cup in 1937, they set the stage for 68 unbroken seasons in the top league. Despite ups and downs, the club has gone onto become one of the wealthiest brands in football.

With an average home attendance of over 40,000 in the 2013 to 14 season, the Black Cats enjoy significant support. Prints of the old stadium at Roker Park, official flags, and signed shirts give fans of Sunderland prized souvenirs of their favourite team.