World Wrestling Entertainment, often abbreviated as WWE, is a global entertainment company best known for creating and airing staged wrestling performances. The company was founded in 1952 by former boxing promoter Roderick James McMahon, under the name of Capitol Wrestling Corporation. This became the World Wide Wrestling Federation in 1963 which then morphed into the World Wrestling Federation in 1999, shortened to WWF on merchandise and promotions. This name change resulted in the company being sued by the Worldwide Fund for Nature, which also uses the WWF acronym, leading to the WWF moniker being dropped by the defendants in favour of WWE in 2002.
Platforms on which the company operate include television, pay-per-view television, digital media and magazines, with its programmes aired across the world in over 150 countries and broadcast in 30 languages. As well as programming, the company also organises live events and sells various merchandise, these include WWE clothing and WWE toys. The flagship line of toys are lifelike action figures based on wrestlers contracted to WWE. These toys are characterised by their articulated body parts, detailed costumes and physical likenesses to the wrestler whom they depict. Miniature wrestling ring sets are available to accompany the action figures. The company also sells two lines of soft toys, a miniature range called Bleacher Creatures and the larger Brawlin Buddies, the latter being marketed as a wrestling aid for children.