The Marketing Power of Emotion.

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Condition
New
Quantity
4 available
Format
Hardback
ISBN
9780195150568
Publisher
Oxford University Press
MPN
N/A
Language
English

Item description

"(Emotion is one of the defining forces in our lives. Yet beyond the. develop positive and negative associations with a product); the importance of consistency; response prediction; and emotional response manipulation, among a host of other topics."
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