The Battle for Congress: Consultants, Candidates, and Voters by James A. Thurber

Condition: New
£43.96 + £4.95 postage
Est. delivery Thu, 17 Dec - Mon, 4 Jan
30-day returns
Long-time member
Dispatches from
Returns
Accepted within 30 days
Buyer pays return postage
Payments
 
 
Condition
New
Quantity
2 available
Format
Hardback
MPN
N/A
Language
English
Recommended Age Range
0-12 months
EAN
9780815784647

Item description

"This volume provides an in-depth examination of six political campaigns waged during competitive 1998 races for the U.S. House of Representatives. The case studies evaluate the professional political consultants who managed each campaign, their interaction with the candidates, and the impact of the campaigns on voters. Relying on unparalleled access to both the consultants involved and the candidates themselves, the contributors explore the electoral setting and context of the congressional districts, the strategy, theme, and message of each campaign, the consultants' decision making, fund-raising, and spending, and any outside forces that entered into the races. The book features new data on tracking, polls, and television advertising budgets."
See allItem description