Leisure Travel: A Marketing Handbook by Keith Ross, Stanley C. Plog (Paperback)

Condition: Very Good

£10.00

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About this item

Condition
Very Good
Quantity
1 available
Subject
Management Techniques
Publisher
Pearson Education (US)
Format
Paperback
Place of Publication
Upper Saddle River
Language
English

Item description

"A useful and pragmatic approach to understanding how to market travel products and destinations, Leisure Travel enables students to understand the needs of different types of travelers based on their personality profiles. The book offers a unique historic perspective, based on the author's more than 35 years of experience as a consultant and researcher to industry leaders, along with case examples of how to increase tourism and grow the leisure travel market."
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