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Colors of ChangeThe bold branding of Benetton
Three identical red human hearts. Labeled black, white, and yellow.
Benetton never relied on the kinds of images most companies would use to sell clothes. But Benetton is not most companies. Its mission is bigger than commerce. And along with advertising innovators Tibor Kalman and Oliviero Toscani, it made waves in support of inclusion, understanding and acceptance. Creating unforgettable ads that still shock and inspire. So discover what makes Benetton unforgettable with this collection of Toscani and Kalman’s work.
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